About SEO Reports
We build the SEO reporting stack we wish we had when we ran agency work ourselves.
Who we are
SEO Reports is a product of Digital Turtle, a software studio based in Solon, Iowa. We build the reporting and monitoring tools that marketing agencies and operators lean on every month.
The core product — SEO Dave — started as an internal tool for agency work. Every monthly report we sent taught us what clients actually read and what they skipped. SEO Dave is the reporting layer that only contains the signals clients engage with.
What we believe
Reports, not dashboards. Clients pay for the monthly report. Almost nobody logs into the dashboard between reports. We design around that reality.
Your brand, not ours. A white-label tool should be invisible. Our name should not appear on your client’s report. It doesn’t.
Predictable pricing. Per-client, monthly, no overages, no auto-upgrades. Agencies need to quote retainers. Our cost should be easy to plug into that math.
AI-native, AI-careful. We use LLMs where they help: finding competitors, generating recommendations, tracking AI citations. We do not use LLMs to fabricate data. Everything model-generated is labeled as such.